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Chapter 9  Corporate Entrepreneurs

Corporate entrepreneurs live their business: “What’s happened to my baby today?”

Corporate entrepreneurs have something to prove. They disrupt industries because they believe in a better way of doing things. They excel in spotting breakthrough opportunities and making them a reality. We feature Sir Martin Sorrell, who founded WPP, now one of the world’s largest advertising and marketing businesses, and describes the experience as “the closest that a man can get to giving birth”.



Extracted from The Secrets of CEOs, © Steve Tappin and Andy Cave, 2008

  

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