Chapter 4 Surfing the third wave of the web
What does the web mean for all businesses?
With the exception of bosses of technology companies, a majority of CEOs confess to not having a strong handle on the latest developments in technology. This is a major concern, given that the web and related technologies will be the pre-eminent platform for connecting the world in the next decade.
Chief executives will have to ensure that their organization can properly exist in and navigate between real and virtual worlds. Most companies are not moving fast enough to profit from the social networking revolution of Web 2.0 and have not adopted an interactive way of doing business. They will be fundamentally challenged by what is to come. We uncover the secrets of leading web CEOs and experts in related fields.
Extracted from The Secrets of CEOs, © Steve Tappin and Andy Cave, 2008
