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Chapter 2 Profiting from “hard globalization”
How do you become a truly global company – rather than just one with customers around the world?
Almost without exception, top CEOs believe that we are entering a period of fundamental change on a scale not seen for several hundred years. The world has moved beyond the two-way flow of Western organizations heading East en masse and top Eastern companies entering Western home markets. These opposing competitive flows are merging into a turbulent storm of full global competition for the first time: the start of what we call hard globalization.
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China and India as % World GDP
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1819
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1973
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2025
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49%
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8%
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49%
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“We’ve not witnessed growth on this scale for 200 years and not at this speed. I think China and India are going back to where they were in 1819.” Sir Martin Sorrell, WPP |
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“Easy globalization is planting a flag because you have an easy advantage, such as technology. Hard globalization is when everyone’s competing.”
Lord Browne, BP |
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“All business leaders need to work more closely to create an ecosystem to share resources worldwide. Now, no one is independent.”
Liu Jiren, Neusoft |
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We share top leaders’ views on the mindset, strategy, and tactics required to make the shift from a domestically focused international business to an integrated global company.
Extracted from The Secrets of CEOs, © Steve Tappin and Andy Cave, 2008
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