Chapter 11  Global Missionaries

Global missionaries wake up every day and renew their personal mission: “How do I make my company and the world a fundamentally better place for all my stakeholders?”

Global missionaries want to make a significant personal difference and at the same time make their companies great. They are typically customer champions and lead by inspiring people and energizing them to tap into their potential. One of the best examples is Ben Verwaayen, former chief executive of BT Group.


Extracted from The Secrets of CEOs, © Steve Tappin and Andy Cave, 2008