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Chapter 10  Corporate Ambassadors

Corporate ambassadors worry about the global impact of their business: “How can I transform the geopolitical landscape of my industry?”

Corporate ambassadors have a global vision that has a broader societal impact; they operate at a geopolitical level and often deliver transactions that transform industries. Lord Browne, the former CEO of BP who is now forging a new career in private equity, propelled BP from a mid-ranking European company into the third largest oil company in the western world.


Extracted from The Secrets of CEOs, © Steve Tappin and Andy Cave, 2008

  

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