What global trends really matter today?

CEOs told us there are 5 realities shaping the world that you will have to understand to be successful in the coming years:

	Profiting from Hard Globalization
	Decoding Sustainability
	Surfing the Third Wave of the Web
	Coping with the capital crunch
	Waging the First World War for Talent

How do the best CEOs in the world lead today?

We found that great CEOs around the world tend to lead their businesses in one of 5 ways.  We profile a leader of each type: their upbringing, what motivates them, and how they actually lead their business. We then look more generally at how CEOs of each type typically measure success, the situations and industries in which they generally perform best, and their relative strengths and weaknesses. 

	Commercial Executors (Terry Leahy, Tesco)
	Financial Value Drivers (Mick Davis, Xstrata)
	Corporate Entrepreneurs (Martin Sorrell, WPP)
	Corporate Ambassadors (John Browne, BP)
	Global Missionaries (Ben Verwaayen, BT)

PART III: LEADING INTO THE FUTURE

What should CEOs do differently in the future?

Reflecting on what we learnt from CEOs about the facts of life, how great CEOs lead to today and CEOs’ own views on what will need to change in the future, in Part III we give some advice on how to lead more effectively in the future.

	Ditching Command and Control
	Preparing to Lead – the new CEO apprenticeship
	Heeding the CEO Health Warning